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UX Case Study

Reimagining Client Assignment Management to Improve Service Continuity

Service Design and UX Design
May 2025 - June 2025 (5 weeks)

Details of my work are confidential. However, here is a glimpse of what I and the team (1 additional designer) worked on for this project.

BACKGROUND

What is J.P. Morgan Private Client?

J.P. Morgan Private Client is a banking service delivered through a dedicated banker who provides personalized, concierge-level guidance, navigating high net-worth clients’ needs across personal and business banking, lending, investing, and planning, with accessibility during and beyond normal business hours. (Source)

Dedicated bankers and their managers are using an internal platform that does not support client assignment management. Instead, client assignments are manually managed by a separate team, which introduced delays and service disruptions. If a client wasn't officially assigned to a banker in the system, that dedicated banker couldn’t serve them.

The team and I set to design a feature that allowed managers to manage their dedicated bankers’ client assignments within the internal platform. Given the urgency to launch the feature in Q4 2025, we delivered the designs within 2 weeks.

PROCESS

Understanding the business rules and aligning on MVP scope.

Over three weeks, I collaborated closely with business, product, and tech partners across multiple channels (e.g., branches, financial centers, and office teams) to define the requirements for a new client reassignment feature. After these working sessions with stakeholders, I synthesized business and product requirements into a multi-phase project plan. The complexity stemmed from the variety of reassignment rules, which differed depending on whether clients were moved within the same location, across locations, or even across different channels. We also had to account for the management of multiple books of business and an upcoming transition that would bring branch-based bankers onto a platform previously used only by office-based bankers.

While the full solution required a multi-phase roadmap, business partners emphasized the urgency of launching an MVP by Q4 2025 due to its direct impact on client service. I helped lead scoping discussions to define a path forward that was both sustainable for the design team and met the business need. We aligned on a focused MVP for designated-location reassignments to be managed by the dedicated bankers’ managers, which was a foundational first step that could scale in future phases.

OUTCOME

Delivering with speed while maintaining quality.

Once we defined the scope, I created user flows to outline the target experience and defined UX requirements to guide the direction of the designs. I partnered closely with a UX designer to ensure the designs met all the complex criteria while being intuitive for the managers.

As a result, we were able to deliver final designs within two weeks. Our approach balanced speed with clarity, ensuring the feature addressed core business needs without compromising quality.

REFLECTION

Lessons learned.

To complete the designs within two weeks, that was not an easy feat for me and the team. Due to the time constraint, I had to adapt our processes to adjust to the limitations that were placed within the project. This included being aware of our constraints and navigating the trade offs to ensure we can meet the complexity of the project while not sacrificing design quality.

This project was the first project that I had to lead a team under a very short project timeline. However, it allowed me to learn how to adapt to my situation and lead under pressure.

I understand that there were some trade offs to complete the project in a short timeline. However, the team and I did the best that we could, given the circumstances that we were in. For that, I am proud of my team and all the hard work that they put in ensure that we delivered quality work to the best of our abilities.

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